Insights for Tech + Energy Marketers

Article

Employee Communications

Presenting to Executives: Tips to Get Your C-Suite Listening

Pitching a new idea? Presenting a recommendation? Reporting on a project? Here are four ways to make sure your senior executives listen and respond.

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Article

Public Relations

The Art of Cybersecurity Public Relations

With an influx of cyber crises, learn how cybersecurity comms experts can work with the media to clearly articulate a story’s importance and the relevance of their brand.

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Article

Brand StrategyDigital + Social MediaContent MarketingEmployee Communications

Adjusting Your Comms Strategy for a Changing Economy

Large shifts in the economy are disruptive to any company’s marketing communications strategy – but “disruptive” doesn’t need to mean “destructive.” Find out how to maintain your program's effectiveness.

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Article

Public Relations

Pitching Media Post-Pandemic: What Ed Tech PR Pros Need to Know

To reach journalists and secure coverage in the education and ed tech spaces, keep in mind these three major forces at play.

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Article

Public Relations

3 Strategies that Win Energy Coverage: Silver Linings, Shareability, and Speed

What do energy reporters want to see in pitches? Improve your chances of securing briefings and coverage with this insight.

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