Insights for Tech + Energy Marketers

Article

Public Relations

An Introduction to Industry Analyst Relations

In the last few years, top firms and industry analysts have shifted their approach. Learn how to design and run an effective analyst relations program in today’s landscape.

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Article

Public Relations

Three Myths of Earned Media

Without a clear definition of earned media, it’s hard to target and measure it strategically. We break down what earned media means today and the strategies to align it with business success.

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Article

Digital + Social Media

A 3-Step Digital Marketing Plan for B2B Tech Startups

Leverage social media as a digital marketing strategy to boost brand awareness, conversions, and, as a result, customer loyalty with a simple three-step process.

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Article

Agency Partnership

What You Need to Know When Hiring a Communications Agency

Are you ready to choose an agency partner? Here's how to decide and what to expect, from strategy to communications to results.

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Article

Public RelationsAgency Partnership

Help Your Agency Help You: 6 Tips to Get More Out of Your Media Relations

A solid media relations program shouldn’t rely on press releases and media tours alone. Here are six strategies you and your agency can use to achieve better media results.

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