Why Most B2B Customer Personas Fall Short
It's crucial to fully understand your audience when creating customer personas. Learn how to use qualitative research to uncover B2B buyer behavior.
PR + Marketing Agency RFP Template
No one particularly enjoys putting together an RFP, but it’s a critical first step in ensuring a successful agency partnership. Use this template to make it easier.
What ChatGPT Means for the Future of Content Marketing
In the age of online chatbots, human-produced content is here to stay. Here, we explore how ChatGPT is a powerful tool in content marketing despite its limitations.
Energy Journalists to Know
The reporters you'll want on your pitch list for energy transition, sustainability, and climate change stories.
Roundtable: What Does the IRA Mean for Energy Marketing Communications?
In the era of the Inflation Reduction Act, energy communicators have a lot to consider. Our roundtable of experts discuss how to make the most of the moment and the long-haul energy transition.