Insights for Tech + Energy Marketers

It's crucial to fully understand your audience when creating customer personas. Learn how to use qualitative research to uncover B2B buyer behavior.

In the age of online chatbots, human-produced content is here to stay. Here, we explore how ChatGPT is a powerful tool in content marketing despite its limitations.

In the era of the Inflation Reduction Act, energy communicators have a lot to consider. Our roundtable of experts discuss how to make the most of the moment and the long-haul energy transition.

Brands that build strong relationships with their customers are more likely to come out on top over their competitors. Use these five tips to create content that builds trust.

As marketers, we have a responsibility to understand the words we choose — their meaning and origin, and how others might interpret them. Here, we identify a process for adopting inclusive language into your communications.