Why Most B2B Customer Personas Fall Short
It's crucial to fully understand your audience when creating customer personas. Learn how to use qualitative research to uncover B2B buyer behavior.
What ChatGPT Means for the Future of Content Marketing
In the age of online chatbots, human-produced content is here to stay. Here, we explore how ChatGPT is a powerful tool in content marketing despite its limitations.
Roundtable: What Does the IRA Mean for Energy Marketing Communications?
In the era of the Inflation Reduction Act, energy communicators have a lot to consider. Our roundtable of experts discuss how to make the most of the moment and the long-haul energy transition.
5 Tips for Building Brand Credibility with Strategic Content
Brands that build strong relationships with their customers are more likely to come out on top over their competitors. Use these five tips to create content that builds trust.
Words Matter: How to Adopt More Inclusive Language into Your Communications
As marketers, we have a responsibility to understand the words we choose — their meaning and origin, and how others might interpret them. Here, we identify a process for adopting inclusive language into your communications.