Insights for Tech + Energy Marketers

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Public RelationsCOVID-19 MaterialsEmployee Communications

How to Prepare Spokespeople for Video Conferencing

As companies shift to fully remote work, video conferencing platforms have proven to be essential. From interviews to events, use these tips to prep for on-screen meetings.

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Article

Public RelationsCOVID-19 Materials

Media Relations in a Global Crisis

When working with journalists on stories related to the coronavirus, PR professionals should proceed with care and caution. Be sensitive, be helpful, and be prepared.

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Article

Public RelationsCOVID-19 MaterialsEmployee Communications

Communicators Pivot in Light of Coronavirus

Amid a global crisis, it’s critical to align plans and messages with the moment. Here’s how you can effectively shift your communications program during this uncertain time.

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Article

Public RelationsCOVID-19 Materials

Pitching Guide: Health Tech Media

Our healthcare system is under immense strain, heightening the importance of tech solutions – and their coverage in the media. Use this guide for insight on health tech reporters.

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Article

Public RelationsCOVID-19 Materials

Pitching Guide: Ad Tech Media

Keep a pulse on what ad tech and martech reporters want to cover and how you can pitch them. Use this guide to help inform your ongoing media strategy.

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