Thought Leadership Strategy Content Marketing

How to Recycle + Amplify Premium Content

By Kersa Haughey

Investing in content marketing can help align your communications across channels, differentiate from competitors, elevate your story and reputation, and secure your place in the market. And while regularly publishing owned content is key to a successful content marketing strategy (and satisfying Google’s algorithm), it doesn’t mean that each piece needs to be net new.

One insights-rich content asset, like a report featuring original data and unique thought leadership perspectives, can go on to fuel paid, earned, and shared activations. Breaking your larger content assets up into additional formats and pushing across channels not only maximizes reach, but also creates significant efficiencies, strengthens SEO, drives topic ownership, and generates leads.