Your Marketing + PR Partner for B2B Tech

In B2B tech, marketing communications leaders are navigating all-time-high expectations of their brand: audience experiences that rival consumer brands, thought leadership that reads like a top-tier magazine, multichannel campaigns on a fixed budget, and meaningful action to reflect company values.

INK has two decades of experience in multiple B2B tech sectors, helping leaders like you. We'll lighten your load while keeping your brand ahead and differentiated in competitive markets.

“INK fit seamlessly into our workflow, providing us with data-driven benchmarks and opportunities for growth within our media relations, content and digital strategies.”
Jonathan Kanarek
Chief Operating Officer, BuildFax
“They go the extra mile to immerse themselves in our industry to ensure we're getting the right message to the right people at the right time. ”
Morgan Grevey
Director of Marketing, BuildFax
“INK elevated the story of NI’s new company identity to mainstream audiences while staying true to our company’s mission and goals.”
Brandi Martina
Director of Global Communications, NI
“INK’s attitude and teamwork enabled us to effectively grow Choozle's brand reputation through high-value coverage.”
Megan Sullivan-Jenks
Director of Marketing and Communications, Choozle
“INK took the time to understand our company, services, and differentiators and got our voice heard in a field crowded with big, household names.”
Rich Dolan
Senior Vice President of Marketing, Datapipe

20 Years of B2B Tech
Marketing Experience

We know your business and the nuance of your market. We’ve built B2B tech marketing and communications programs with companies across more than a dozen industries.

Ad tech
Cloud services
Cybersecurity
Ed tech
Fintech
Food tech
Health tech
Proptech
Insurtech
Retail tech
AI + ML
AR + VR
Logistics + supply chain
Semiconductor
Wireless + IoT
Let’s Talk Tech

Delivering B2B Tech
Marketing Results

You’re looking for bold, fresh thinking. You need to drive and nurture more qualified leads. And you’re ultimately measured by the results your team delivers. At INK, we take your goals to heart as a trusted partner. Using data to guide and evaluate our strategies, we test, adapt, and scale demand across multiple marketing touch points — from awareness to conversion.

Pivoting to New Markets
INK is a highly knowledgeable and adaptable partner, delivering fresh insights and strategy throughout the evolution of Bluetooth.
Ken Kolderup
VP of Marketing, Bluetooth SIG
Read Case Study
Taking CES by Storm
Taking CES by Storm
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From Unknown to Acquisition
98% increase in blog readership
Read Case Study
A Brand Built on Insights
INK helped us to build CSID’s brand value leading up to acquisition by Experian through excellent thought leadership and data-driven content.
Cody Gredler
Director of Marketing and Communications, CSID
Read Case Study

Our B2B Tech Clients

We serve as a consistent, coordinated extension of our
clients' teams, helping to scale efforts and make data- and
audience-driven decisions. Together, we’ll drive brand
awareness, engage the right customers throughout
their journey, and ultimately generate revenue.

Meet Our B2B Tech
Marketing + PR Leads

Our technology expertise starts at the top with the experienced leadership you need in an agency partner. We keep you out in front with proactive direction and proven communications strategies.

Caitlin New VP, Comms
Caitlin New
Caitlin New VP, Comms

Caitlin New

Caitlin New

VP, Comms

With over 15 years of experience, Caitlin partners with clients to build bold marketing and communications strategies that move beyond the routine. She has deep experience in technology communications, particularly in the financial services, retail, cybersecurity, insurance, and real estate industries. Caitlin’s leadership earned her an Accreditation in Public Relations from PRSA and helped her team secure a PR Daily Digital PR and Social Media Award.
Helen Murphy VP, Comms
Helen Murphy
Helen Murphy VP, Comms

Helen Murphy

Helen Murphy

VP, Comms

Helen delights in crafting campaigns that influence the entire marketing funnel. Her experience includes the development and strategic leadership of communications programs for B2B companies in cybersecurity, cloud computing, fintech, IT service management and more. She also has a passion for product marketing and can help you connect the dots when it comes to turning leads into SQLs.
Danielle Scotto Director
Danielle Scotto
Danielle Scotto Director

Danielle Scotto

Danielle Scotto

Director

Danielle serves her clients with outside the box thinking to create and execute strategic communications programs which identify compelling narratives to reach their target audiences in a meaningful and impactful way. Danielle has over 15 years of experience in technology communications and has worked with clients in manufacturing, cybersecurity, cloud, and enterprise software.
Get in Touch

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