B2B Persona Template & Question Guide
Run through these questions and fillable template to build your customer personas. Read More
The Power of a B2B Brand Personality
A brand personality can help to create differentiation from competitors and an emotional connection with your audience. Learn how you can create a memorable personality for your brand in our latest white paper. Read More
Words Matter: How to Adopt More Inclusive Language into Your Communications
As marketers, we have a responsibility to understand the words we choose — their meaning and origin, and how others might interpret them. Here, we identify a process for adopting inclusive language into your communications. Read More
Keeping Your Energy Brand Messaging Fresh Throughout the Transition
A flexible and resilient messaging platform is your ticket to standing out and communicating your energy brand’s unique place in the energy transition. Read More
Adjusting Your Comms Strategy for a Changing Economy
Large shifts in the economy are disruptive to any company’s marketing communications strategy – but “disruptive” doesn’t need to mean “destructive.” Find out how to maintain your program's effectiveness. Read More
