B2B Persona Template & Question Guide

Run through these questions and fillable template to build your customer personas. Read More

The Power of a B2B Brand Personality

A brand personality can help to create differentiation from competitors and an emotional connection with your audience. Learn how you can create a memorable personality for your brand in our latest white paper. Read More

Words Matter: How to Adopt More Inclusive Language into Your Communications

As marketers, we have a responsibility to understand the words we choose — their meaning and origin, and how others might interpret them. Here, we identify a process for adopting inclusive language into your communications. Read More

Keeping Your Energy Brand Messaging Fresh Throughout the Transition

A flexible and resilient messaging platform is your ticket to standing out and communicating your energy brand’s unique place in the energy transition. Read More

Adjusting Your Comms Strategy for a Changing Economy

Large shifts in the economy are disruptive to any company’s marketing communications strategy – but “disruptive” doesn’t need to mean “destructive.” Find out how to maintain your program's effectiveness. Read More