INK in Austin, Texas

Deep in the Heart
of High-Tech Heaven

INK Communications Co. grew up in and alongside Austin’s tech- and taco-fueled economy. Founders Starr Million Baker and Kari Hernandez graduated from the University of Texas in the 90s. They met while working on PR programs for Austin-based tech companies taking root in the early 2000s. The entrepreneurial spirit and irreverent attitude prevalent in Austin in those days — and still today at a much grander scale — influenced their decision to strike out on their own with INK. Fast forward to present day, INK has been recognized as one of Austin’s Best Places to Work by the ABJ multiple times over and one of the Top Women-Owned Businesses in the city. And we’re dang proud of it.

PR + Marketing
in Flip-Flops Forever

Austin’s casual, friendly, creative lifestyle pervades INK’s culture across our workforce, Austin-based or not. We work hard for our fast-growing clients but try not to take ourselves too seriously and have fun in the process. We believe game-changing ideas don’t just come from the top and foster a collaborative leadership style that empowers people at all career stages to make meaningful contributions and impact.

Texas is Energy + Tech,
Just like Us

Austin might be the media darling of Texas, but Houston was innovating in space and energy long before Austin made a single list. INK works with energy innovators in our home state and around the globe that are working to progress the energy transition and solve the world’s most pressing problems.

Austin Community

INK is a corporate sponsor for the Austin chapter of Friends of the Children, a nationwide organization that breaks the cycle of generational poverty by pairing children with a long-term professional mentor. We support other local organizations such as Austin Parks Foundation, Ronald McDonald House Charities of Central Texas, Austin Diaper Bank, and Foundation Communities. And we are proud to have INKers leading our local PRSA chapter and mentoring at Capital Factory.

One INK Team,
No Matter Location

INK believed in the value of remote work long before it was a necessity. And we’re a remote-first workplace for good. Despite being spread out across the country, we operate as a single team. We’re connected by our tools, our work, and our mission: good work with good people makes for a good life.

And no matter our clients’ locations (or ours), we work as an extension of their team. Whether growing brand awareness through media relations, bolstering thought leadership or launching a new digital campaign, we collaborate across INK teams to get the job done. Client service is the name of the game, and INK plays to win.

Services We Offer:

  • Public Relations
  • Thought Leadership
  • Content Marketing
  • Digital + Social
  • Creative + Design
  • Brand Strategy
  • Research + Discovery
  • Corporate Communications
  • ESG Communications
  • Employer Branding

Learn more about our PR and marketing services and how INK can support your business.

2717 S. Lamar Blvd, Ste. 1087
Austin, TX 78704