Why Most B2B Customer Personas Fall Short
It's crucial to fully understand your audience when creating customer personas. Learn how to use qualitative research to uncover B2B buyer behavior.
Continue Reading
PR + Marketing Agency RFP Template
No one particularly enjoys putting together an RFP, but it’s a critical first step in ensuring a successful agency
partnership. Use this template to make it easier.
Continue Reading
What ChatGPT Means for the Future of Content Marketing
In the age of online chatbots, human-produced content is here to stay. Here, we explore how ChatGPT is a powerful tool in content marketing despite its limitations.
Continue Reading
Energy Journalists to Know
The reporters you'll want on your pitch list for energy transition, sustainability, and climate change stories.
Continue Reading
Roundtable: What Does the IRA Mean for Energy Marketing Communications?
In the era of the Inflation Reduction Act, energy communicators have a lot to consider. Our roundtable of experts discuss how to make the most of the moment and the long-haul energy transition.
Continue Reading