What I am about to review is “top secret”. This is the secret mystical mantra all customers chant. If you can chant it, and “understand” it, you’re on your way to success. The mystical formula is WIIFM. Are you ready for the chant? Let’s chant it three times. “What’s in it for me?” “What’s in [...]
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Let’s digress a bit here. Advertising has been around for 100 years (unless one argues that caveman paintings are really a form of advertising, in disguise). What is true for advertising psychology 100 years back is true today. One of the pioneers of modern advertising is Claude Hopkins, with his classic Scientific Advertising. David Ogilvy, [...]
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Before we take off on our adventure, entitled “marketing across the universe”, let’s review a couple of different marketing approaches. One is called branding, and many companies – with deep pockets – pour tons of money into this. But there is only one problem. How do you scientifically measure the effects of branding? It’s not [...]
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The theme of this blog is Marketing Across the Universe. Here is where we can use our imagination, and invent hypothetical marketing situations. Perhaps we can figure out ways to market the Spice from the Dune series, the ring from the Tolkien Ring series, higher technology in A Connecticut Yankee in King Author’s Courtroom, and [...]
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Today we will explore the history of the law of attraction. Is “The Secret” really something brand new, or just a low budget movie, which happened to be liked by Oprah? Some of the early law-of-attraction authors are James Allen, Wallace D. Wattles, and Florence Scovel, who all wrote about similar ideas over 50 – [...]
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Suppose we were Christian? Can Christianity be compatible with The Secret? A former instructor of mine from a Dale Carnegie course – who was a devote Protestant – thought so. It reminds one of the Word of Faith – or Health and Prosperity gospel – described more fully at http://en.wikipedia.org/wiki/Word_of_Faith. If I were to listen [...]
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So how do we evaluate the truth behind “The Secret”? The answer would have to be found in the disciplines of philosophy, theology, and science. So if a person claims to use the law of attraction, and some good thing comes their way, could we scientifically measure it? Well, we could take a statistical survey, [...]
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Have you heard of the Secret? If not, it is fairy tales made real. You see, there was a movie put out, based upon the Law of Attraction. And Oprah Winfrey featured this on her show. So what’s the big deal? If I want a new car, and focus my mind on it, will I [...]
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Welcome to my blog site. In the next few days, I will blog on some unusual topics. Stay tuned. Randy Kemp www.randykempcopywriting.com
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