According to Wiki at http://tinyurl.com/dycdyr, “Inbound marketing is marketing focused on getting found by customers. This sense is related to relationship marketing and Seth Godin’s idea of permission marketing. David Meerman Scott recommends that marketers ‘publish their way in’ (via blogs etc.) in contrast to outbound marketing where they used to have to ‘buy their [...]
Filed under: Marketing | Tagged: Inbound Marketing, Inbound Marketing University, Viral Marketing | Comments Off
