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Inbound Marketing University

According to Wiki at http://tinyurl.com/dycdyr, “Inbound marketing is marketing focused on getting found by customers. This sense is related to relationship marketing and Seth Godin’s idea of permission marketing. David Meerman Scott recommends that marketers ‘publish their way in’ (via blogs etc.) in contrast to outbound marketing where they used to have to ‘buy their [...]

Charlie Ali’s African Marketing Lessons

Have you ever met the perfect marketer?  Would you believe they might exist in Africa’s darkest jungles? One of the best marketers I know came from the remote West African jungles.  It was situated in Pleebo, a village in Liberia, West Africa, right near the Ivory Coast.  His name was Charlie Ali, an Islamic trader [...]

Copywriting Sangria and Rolling Stones Tidbit

According to Wiki, “Sangria is a wine punch typical of Spain and Portugal.”  Let’s celebrate with some copywriting Q & A Sangria – wine mixed with juices of various fruits. What is the average daily rate for a freelance copywriter in New York? Let me put on my statistical hat first. In order to obtain [...]

Microsoft Infomercial Web Auction

Suppose you used auctions to bid on websites. Just suppose that Microsoft hired a combination of an auctioneer and infomercial specialist, to pitch its websites. What would you have? Have you ever been to an auction? There’s some fast-talking dude, speaking like Flash or Superman, while chewing some spitting tobacco. The object is to obtain [...]

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