Wouldn’t you prefer to hire an agency copywriter – with a large portfolio, with big name clients – if you were a business? Wouldn’t that person have a better chance to succeed as an independent? Well, it’s not so simple as just coming from an agency – with a large portfolio, along with big name [...]
Filed under: Marketing, Practical Advice | Tagged: Advertising Agency, advertisng agency copywriting, Copywriting | 2 Comments »
This time I’m sharing some copywriting questions and answers, extracted from my linked group “Copywriters International”, where I answered some questions. Talk a bit more about alternative health issues One problem comes from attempting to fit alternative medical studies into a double bind framework. If I put on my statistical and scientific caps, I agree [...]
Filed under: Marketing | Tagged: alternative health, Copywriting, holistic health, Internet Marketing, Marketing | 2 Comments »
This time I’m sharing some copywriting questions and answers, extracted from my linked group “Copywriters International”, where I answered some questions. How Much Should I charge? Most folks think that rates are “a closely guarded secret.” There’s many ways to obtain that data. The easiest way (at least in the U.S.) is to go to [...]
Filed under: Marketing | Tagged: Advertising Magic, AWAI, Copywriting, Direct Marketing Institute, Writers Market | Comments Off
Let me be a bit philosophical here and ask this question: How do you know what you can legally say and not say, when composing copy for alternative health products? I know the answer would be R & D, but is it that simple? If you watch ABC news, there was an interesting story a [...]
Filed under: Marketing | Tagged: alternative health copywriting, Qi Gong | Comments Off
They say shopping is a woman’s thing! How many men like grocery shopping? Most don’t! But there’s one place I really enjoy! Before I reveal it, let me make one thing perfectly clear. I don’t get a commission writing about them. Ever hear of Charles Shaw? How much for a good bottle of wine? If [...]
Filed under: Entertainment, Marketing | Tagged: Charles Shaw, Grocery Shopping, Trader Joes, Two-Buck Chuck | 1 Comment »
A Lesson From Route 66 Route 66 is a fascinating route. Once upon a time, it was traveled by multitudes. Today it is obscure and difficult to find. You will find engaging sights, if you’re willing to take a scenic tour. Yet there’s much confusion along the way. This happened to me – only instead [...]
Filed under: Marketing, Practical Advice | Tagged: Exposé, Internet Marketing, joint venture, strategic alliances | 5 Comments »
