I’m evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they’re letting you snag it for free if you post about it on your blog.It covers: The best blogging techniques. How to get traffic to your blog. How to turn your blog into money. I’ll let you know what I [...]
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This is an example of thinking outside the box, which I do many times. But you can only think outside the box, if you are thoroughly familiar with the box characteristics. I am not trying to be sacrilegious here, nor am I illustrating a particular religious persuasion. The question comes from Matthew 17:24-27, of [...]
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What’s True About Famous Singers : Stevie Nix recently ate at a restaurant in Geneva, Illinois. She is rehearsing a PBS special with Kenny Chesney. Paul McCarthy did a duet with Brian Wilson, from the Beach Boys, at a private dinner party. I spent a good amount of time with a gourmet cook, who went [...]
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Let me share a simple envelope secret. Now this is not an original idea. The secret is that you don’t need original ideas in marketing. Just find out from past, and present masters, what works – and what doesn’t. Many advertising agencies believe that if you prepare a fancy envelope, and maybe put a teaser [...]
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“Let the dead bury the dead”, are the words of Christ, from the Bible. Don’t worry! This is not a sermon or anything. “Let the dead bury the dead”, can apply to a minister, preacher, rabbi, or motivational speaker. Too many TV sermons are just that – dead. If I wanted to hear theology from [...]
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What I am about to review is “top secret”. This is the secret mystical mantra all customers chant. If you can chant it, and “understand” it, you’re on your way to success. The mystical formula is WIIFM. Are you ready for the chant? Let’s chant it three times. “What’s in it for me?” “What’s in [...]
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Let’s digress a bit here. Advertising has been around for 100 years (unless one argues that caveman paintings are really a form of advertising, in disguise). What is true for advertising psychology 100 years back is true today. One of the pioneers of modern advertising is Claude Hopkins, with his classic Scientific Advertising. David Ogilvy, [...]
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Before we take off on our adventure, entitled “marketing across the universe”, let’s review a couple of different marketing approaches. One is called branding, and many companies – with deep pockets – pour tons of money into this. But there is only one problem. How do you scientifically measure the effects of branding? It’s not [...]
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