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Marketing Across the Universe – Feb 21, 2008

The theme of this blog is Marketing Across the Universe. Here is where we can use our imagination, and invent hypothetical marketing situations. Perhaps we can figure out ways to market the Spice from the Dune series, the ring from the Tolkien Ring series, higher technology in A Connecticut Yankee in King Author’s Courtroom, and [...]

The Secret on Steroids – Feb. 13, 2008

Today we will explore the history of the law of attraction.  Is “The Secret” really something brand new, or just a low budget movie, which happened to be liked by Oprah?  Some of the early law-of-attraction authors are James Allen, Wallace D. Wattles, and Florence Scovel, who all wrote about similar ideas over 50 – [...]

The Secret on Steroids – Feb. 6, 2008

Suppose we were Christian? Can Christianity be compatible with The Secret? A former instructor of mine from a Dale Carnegie course – who was a devote Protestant – thought so. It reminds one of the Word of Faith – or Health and Prosperity gospel – described more fully at http://en.wikipedia.org/wiki/Word_of_Faith. If I were to listen [...]

The Secret on Steroids – Feb. 3, 2008

So how do we evaluate the truth behind “The Secret”? The answer would have to be found in the disciplines of philosophy, theology, and science. So if a person claims to use the law of attraction, and some good thing comes their way, could we scientifically measure it? Well, we could take a statistical survey, [...]

The Secret on Steroids – Feb. 01, 2008

Have you heard of the Secret? If not, it is fairy tales made real. You see, there was a movie put out, based upon the Law of Attraction. And Oprah Winfrey featured this on her show. So what’s the big deal? If I want a new car, and focus my mind on it, will I [...]

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